Why You Need to Embrace Employer Branding This Year

Why You Need to Embrace Employer Branding This YearWhy You Need to Embrace Employer Branding This YearSince the phrase employer branding welches popularized in the 1990s, companies have differentiated their workplaces for employees and job candidates by adapting techniques long used by marketers. The formation of the Great Place to Work Institute in the late 1990s and the subsequent launch of its annual Fortune 100 Best Companies to Work For list in 1998 created an official platform by which the worlds largest companies could be measured. According to The Conference Board, the majority of large companies were aware of employer branding as a concept by the mid-2000s.Shift to the Candidate-Driven MarketSurveys show that employer branding is on nearly every companys list of intentions, if not practices. The growth of employer review sites and frequent media coverage of workplace strategies at companies such as Google have made job seekers more discerning. A survey by MRINetwork found th at 83 percent of recruiters said the market was candidate-driven versus employer-driven in the second half of 2014. In the second half of 2011 that number was 54 percent.This big shift over the last three years indicates the need for employers to do something different. Employer branding is one of the primary strategies for creating a positive brand impression and attracting more active and passive candidates. It has also been associated with lower cost of hire and lower turnover rates.In order to help you improve your efforts to attract quality candidates, Simply Hired is launching a new series of articles on strategies and tactics on employer branding over the coming months. To get started, lets look at what employer branding is and why its so important.Employer Branding is about RelationshipsBecause one of the goals of branding is to influence what people say about your company, it is necessarily based on relationships with current, past and potential employees as well as investo rs, press, vendors, suppliers and community leaders. Each of these parties gains an impression of your company through interactions and is likely to share this impression with others. According to the 2014 Edelman Trust Barometer, a person like yourself is 44 percent more likely to be a credible source of information about a company than its CEO. A regular employee is 21 percent more likely to be found credible than a CEO.Because people place more trust in their peers than talking heads, its no surprise that referrals are consistently reported as the No. 1 source of external hires in employer surveys. People are unlikely to refer a friend to an unhappy workplace, so creating a positive employer brand is paramount.Employer Branding is Internal and ExternalA well-designed careers website with compelling copy and testimonial videos will have a limited benefit if the actual employee experience does not match up. Candidates get impressions from the way recruiters, hiring manager and othe r interviewers behave. Companies ranked on national and local Top Places to Work lists get free publicity and validation for external messaging and are less likely to have trouble attracting candidates. Internal branding efforts have a strong influence on external perception, and should be leveraged accordinglyEmployer Brand and Company Brand Are DifferentThe way a company treats current and potential employees and talks about itself as a workplace is not going to be the same as the way it communicates its product and service offerings to potential customers. The goals are different. The employer brand should be articulated in a way that is consistent with employees actual experience. If employee research such as focus groups and surveys indicates that the experience is less than positive, then a positive brand can be developed and infused into the organization. The time and effort it takes to articulate a strong employer brand and maintain its consistency through both practice and communication will be well worth it.Employer Brand Extends To Social and Mobile A candidate-friendly mobile experience and an active social media presence contribute to a positive employer brand. Time spent with digital media has increased substantially over the past few years, and its only going to increase. A more interesting job posting, or an employer website that successfully loads on a smartphone, are expected. The constant trigger events offered in the social media stream give employers the opportunity to improve brand awareness through engagement.Branding is EverywhereEmployer branding made its way to the hauptrichtung about the same time as personal branding, with the 1998 release of the book Brand You by Tom Peters. Employer access to social media streams means that individuals need to pay more attention to the personal brand. A search on Amazon.com for personal branding delivers more than twice as many results as employer branding. Branding is now part of the culture, and an organization that expects candidates to clearly articulate who they are and what they are about should be able to do the same.In this series well move from general trends to specific case studies and tactics to help you create and maintain a strong employer brand in 2015. Stay tuned.

Gain Experiences for a Resume

Gain Experiences for a ResumeGain Experiences for a Resume2KBoundless.com created this great infographic detailing ways that college graduates can be better prepared for the workforce and improve their chances of being hiredHere are some of our favorite tips to gain experiences for a resume in collegeBe a LeaderGet involved in a club on- or off-campus and take on a leadership role, such as planning events, acting as treasurer, or managing social media for the group. These volunteer positions are great ways to gain experiences for a resume.InternshipsStudents dont have to wait until it is required by their major to explore options for an internship. Start making contacts in your industry as soon as you can and know all of your options.FreelanceIn addition to boosting your college budget always helpful figuring out how to make freelancing a success for you is a great way to gain experiences for a resume that are varied.Infographic 12 College Experiences Your Resume NeedsCourtesy o f Boundless Digital Textbooks

These are the five habits of highly likable people

These are the five habits of highly likable peopleThese are the five habits of highly likable peopleIt is the fear of most people at work When you wiggle yur way into a group at your office happy hour, the conversation immediately screeches to a halt. When you speak up in kollektiv meetings, your colleagues roll their eyes. You feel like you hear whispers every time you walk down the hallway.For whatever reason, youre hated at work. And, even further, youre convinced that its your no-good, backstabbing coworkers that are the problem. Why on earth wouldnt they like you? You think youre pretty great. How catty and childish (ahem, not to mention blind) are they?Brace yourself for a rude awakening The issue here could very well be you.When youre not well-liked in the office, its easy to point the finger at your coworkers. But, heres the brutal reality You play a large role in how youre perceived in the office - meaning its not all the fault of your landseemingly nasty and judgmental col leagues.We all have blind spots about ourselves, explains Kathi Elster, President of K Squared Enterprises, co-author of Mean Girls at Work, and co-host of My Crazy Office Podcast.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraWhen the behaviors are built in, its easy for us to see them as right. Habits slowly build from this repeated behavior, adds Jeanne Patti, acareer coach.If we ourselves dont see the habits forming or those around us dont call us out on them, these behaviors can become chronic and can negatively affect our character and how others view us.What does all of this mean for you? Well, the way that youre behaving in the office could be majorly turning your colleagues off - without you even realizing it. Heres how to turn it around and become more likable - not with tricks, but with honest self-assessment.How to examine your own behavior for flawsSo, what sorts of behaviors c ould you be exhibiting that are making your teammates cringe? Well, from constantly complaining to interrupting, your obnoxious actions could run the gamut.The most toxic behaviors I see in the workplace involve individuals who think that the only way for them to get a win is for other people to lose, explains Karlyn Borysenko, a principal ofZen Workplace, about something she sees crop up frequently. If they arent pushing other people down, they dont think they can get ahead.Office gossip is another terrible trap thats easy to fall into. As human beings, we like to understand why things are the way they are, and if we dont have a clear explanation for it, well come up with stories to explain it, adds Borysenko.Here are some other things you could be doing that are contributing to your least liked status in the office.Maintaining control at all costs Being the quintessential control freak might seem like a great way to take aktion and bring some much-needed organization to your team, but its sure to grate on your colleagues.These people want to make all the decisions, double-check everything, and nitpick all the small details, says Borysenko. Exhibiting this behavior might mean that youll even go so far as to provide direction to your peers - you act like the boss, even though youre not.Taking credit for others work This ones a no-brainer, right? But, youd be surprised by how easy it is to fall into this same trap yourself.Whether you provide a not-so-subtle reminder that the project was a team effort when your colleague is praised by your boss or you pass off an idea that your team member mentioned to you as your own, it can be tempting to ride on coattails or create your own spinoffs in order to shift the spotlight to yourself.Breeding negativity When your team member wants to change the way you do a certain report, you complain. When the office manager switches out the brand of coffee in the breakroom, you complain.The pessimist can build a pretty strong ca se why the change can hurt the status quo, says Patti. When projects dont meet their goals, these guardians prove themselves right, and the pessimistic behavior will build upon itself.Having all the answers Nobody likes a know-it-all. Not only is this behavior just plain obnoxious, but it can also lead to some pretty condescending treatment of your colleagues.When this person becomes stressed or unable to contribute in a way they see as valuable to help fix the problem, they can quickly judge others and see them as incompetent, Patti explains.Avoiding conflict Are you somebody who prefers to duck and cover as soon as conflicts arise or conversations get a little more heated?You might think that playing Switzerland is a surefire way to stay out of the mess altogether. But, avoiding unpleasantness at all costs - and leaving your coworkers to duke it out, even when you have a dog in the fight yourself - is actually equally as frustrating.How to build self-awarenessHeres the problem w e all run into Recognizing these behaviors in ourselves can be tough.After all, if you knew that something you were doing was royally pissing your coworkers off, you probably wouldve stopped doing that thing long ago, right?Needless to say, the first step to changing any behavior or habit is being able to identify it. So, in order to gain some more favor in the office (and stop those eye rolls that youve grown to dread), youre going to need to become a little more self-aware. Heres how.1. Take ownershipFirst up? Accepting the fact that you do indeed play a large role in the way that youre perceived in the office. Sorry, its not all the fault of your seemingly judgmental colleagues.If we acknowledge how our behaviors are being perceived by our coworkers, that means we need to place blame on ourselves, and most people simply dont want to do that, shares Borysenko. Its far easier to put ourselves in the role of a victim so that we dont have to accept that we probably could have approac hed things differently.2. Ask for feedbackRemember those blind spots you have about your own behavior? You might need to pull in some outside reinforcements to help you realize when youre acting like, well, a jerk. We all need to get direct feedback on what we are doing wrong, explains Elster.Whether you want to have an honest (and likely to be brutally frank) conversation with a coworker that you trust or plan to bring up the way that youre perceived in the office during a one-on-one with your supervisor, getting the insights - and help - of other people on your team can help to open your eyes to the way youre acting.3. Pay attention to your stress reactionsOn a good day, we can play nice with anyone, shares Patti, Yet, when were frustrated and under stress, our core traits come flying out.Most of us act out when we are stressed, which will contribute to bringing out our worst behaviors, adds Elster. We need to know what our stress reactions might be.Pay close attention to how yo ur attitude and behavior change when youre placed in a high pressure situation. For example, do you become extra pushy and controlling when youre working with a tight deadline?Anticipating that reaction will help you to more proactively manage it.4. Stop judgingWhen you realize that youve been acting like a straight-up jerk in the office, its human nature to start beating yourself up. But, resist the temptation to drag yourself over the coals.Stop judging things as good or bad - your behaviors or other peoples, warns Borysenko. The minute we see something as bad we try to fight against it, but thats usually just not productive. Anytime you find yourself judging, take a step back, breathe, consider your goals, and look for the best way to bring others along to achieve them.5. Frequently step back and examine your own roleNo one sets out to behave in bad ways we all try to work in ways that are comfortable for us. So, unless youre a psychopath (they do well at work) theres a good cha nce that the behaviors that you assume to be harmless could be the very things that are pushing your coworkers away.Be aware of these common toxic behaviors and implement these tips to become more aware of your own actions, and youre much more likely to tackle the important task of turning your reputation around.Remember that you often get back the reactions you put out there if youre doing a lot of eye-rolling yourself, youre more likely to get eye-rolls from others in return. If youre complaining a lot, people are complaining about you.Above all Be authentic. Putting on an act to seem like a different person takes a lot of energy, wont make you feel better and most of your colleagues are likely to see right through it anyway. Most of the time, unless were Oscar-nominated actors, were not fooling anyone by pretending. Be sincere in your words and actions, and treat people with the respect they deserve.You can be the smartest person in the room, but if no one likes you or no one wan ts to work with you, your reputation is going to be hurt, concludes Elster. Behavior matters.This article was first published on May 18, 2017.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Here are the top 4 companies for working parents

Here are the top 4 companies for working parentsHere are the top 4 companies for working parentsFortune and Great Place to Work released their list of the top 50 companies for parents who workshowing how they benefit employees with children.Here are just a few parent-friendly features of the top five companies on the list - plus what the companies want potential employees to know about working at each place.1) WorkdayWorkday, a provider of enterprise cloud applications for finance and human resources, reportedly gives its employeesa maximum of 100 days of fully-paid maternity leave, 60 days of fully-paidpaternity leave, and child care services either on-site or near-site. Workday also provides lactation room(s) and paid time off to aid a child or relative.People who thrive at Workday are team-oriented, driven by customer success, fun, adventurous, and passionate about changing the way people work through innovative technology. We have a special culture where you are trusted and empo wered to do your best work. If you excel at being proactive in an unstructured and ever-changing environment, then Workday is the place for you, the Great Place to Work review says.2) Ultimate SoftwareUltimate Software,a cloud-based human capital management solutions company, reportedly offers its workforce 50 days of fully-paid maternity leave (60 days of maternity leave overall), 20 days of fully-paid paternity leave (60 days of paternity leave total), and the health plan can titelbild fertility treatments.3) DeloitteDeloittereportedly gives its workers 120 days of fully-paid maternity leave, 80 days of fully-paid paternity leave, 80 days of parental leave after adoption, and more.Its family leave policy reportedly gives eligible professionals a total of 16 weeks of paid family leave to do things like take care of a spouse or family member with a serious health condition and more.Heres what youll need to know if you want to work there.We look for people who have the ability to lea d in a fast-paced and performance-driven environment. Do they know their strengths? Do they value continuous learning, and are they willing to put in the time to develop themselves? Other skills and attributes we look for include the ability to think analytically to solve problems the ability to build relationships based on trust an understanding of market issues and trends, Deloitte said, according to the Great Place to Work review.4) Comcast NBCUniversalComcast NBCUniversalreportedly provideschild care services on-site or nearby, and the health plan covers fertility treatments. It also reportedly offers lactation rooms, childcare reimbursement during business travel, and more.Comcast NBCUniversal is looking for dynamic, entrepreneurial, innovative thinkers who are drawn to a collaborative and teamwork-focused culture. We recruit and hire solution-oriented individuals who take initiative, move quickly and execute well. Candidates who think customer first while being smart, energet ic and competitive are a great fit. Prospective employees must be curious individuals with a passion to learn, grow their expertise, and stay current on the latest news and information that surrounds the media, technology and television industries, the company said, according to the Great Place to Work review.Taking a step back, the research found that overall, 92% of all 50 employers feature permanent spaces for nursing andthat nine in 10 working parents at these companies report wanting to stay with their organizations for a long time.

Using It Specialist Resume

Using It Specialist Resume Finding the Best It Specialist Resume IT professionals frequently have to supply tech solutions for folks that arent as savvy. Second, $15,000 is a substantial saving for smaller businesses. Some exclusively assist their companys customers, while others are going to primarily concentrate on helping a businesss employees. Processing orders is definitely one of the crucial essential tasks when ecommerce providers are in query. In the majority of cases, payroll specialists get a four-year degree in accounting and likewise some additional education in business and finance. Specialized in PC restorations for assorted clients. If you work with the overall public be prepared to explain anything just like you would do with your grandma or a 5 year-old. For you to be prepared well for an interview, there are many things which you ought to do. Dont have the proper skills, and you may lose out on your perfect job prospect. So, your work history is a critic al portion of your resume and excluding it may be damaging to your quest to get the job. No matter the formatting style you pick, you will need to make certain that your potential employers can readily locate the information that they require. You should also make bulleted lists to neatly summarize key info. If this Public Relations Specialist resume example was not sufficient for you, youre absolutely free to review a few other samples and templates from our website. Understand how to properly place and talk about your credentials in the IT resume format which you will make to create a larger effect on your prospective employers. What You Need to Do About It Specialist Resume Time Management Many IT professionals have to be self-directed and self-motivated, and a huge portion of self-directed work usually means an ability to deal with time well. Or perhaps its that youve got extensive knowledge in content marketing together with exceptional analytical abilities. Youve got a unique blend of skills, characteristics and experiences which make you different from every marketer looking for employment. Resume writing services in India help people from all kinds of profession so if youre thinking whether its possible to find a service, just walk in. Keeping that in mind, the information that you include in your resume will be contingent on your degree of experience, the quantity and kind of certifications you hold, and your long-term career plans. For example, if you created a program for a neighborhood non-profit to handle donor info, thats something whichs related to include on your resume. Handled all official correspondences going from the squadron. If want to get the enterprise to think highly of you, you have to develop a killer public relations specialist resume. 1 thing that could help you stick out from your competition is the use of a well-curated and organized information technology resume sample. The job duties can be done remotely from a central place, in the customers work environment, or in a mix of the two. Besides your understanding of security, you ought to be ready to develop your speaking skills to be able to attract new small business. If You Read Nothing Else Today, Read This Report on It Specialist Resume Just take a look at some of the usual interview questions for IT professionals to observe why honesty is the ideal strategy. The reality is that if it is not possible that you carve out an incredible resume all on your own, then start looking into a resume writing service. MyPerfectResume offers an assortment of payroll specialist resume samples that youre able to utilize to make the ideal resume for your credentials. If you may give total disclosure from the start, the customer is going to feel more comfortable with signing the retainer, and not as likely to change attorneys later on. Completion rate The training specialist is anticipated to highlight not just the absolute number of trainees that attended their courses, but the proportion of individuals who had the ability to finish the program and successfully use the things that they have learned. Responsible for safety and appropriate rigging on all crane lifts in and about the work website. The New Fuss About It Specialist Resume Sure, you wish to highlight your related work experience and wish to be specific about your skills, but you are interested in being concise also. Throughout your career for a payroll specialist, you will get both company-specific and industry-general training. You will also need to highlight your skills during interviews too. Instead, you will highlight relevant abilities and achievements from previous work in the neatly-aligned bullet points. At fixed intervals youre going to be requested to provide reports or to explain effects. Once youve reviewed resumes in your field, peruse resumes across fields to know how to vary the usage of action verbs and receive a feel for what makes a high ly effective accomplishment statement. For an expert cv samples, its important to demonstrate the method that youre a varied part utilizing a diverse variety of pursuits. Employers wish to hear what you could do for them, not what you would like from them. The CDI Certified Industry Resume Specialist makes it possible for you to obtain certification in your preferred industry. Itll be best in case you will read or browse through different resumes utilized by fresh graduates when applying in the business. Youll list your latest work positions initially, and return through past jobs in reverse-chronological order from that point. This job seems coded only for you. Choosing the acceptable status as you search for jobs will usually rule out jobs you arent eligible for, but make sure to read the WHO MAY APPLY section of the job announcement carefully to ensure you are ELIGIBLE. If you wish to be a payroll specialist, then your payroll specialist resume must demonstrate you have a strong awareness of responsibility and the skills necessary to ensure all employees are paid punctually and in full.

The 30-Second Trick for Resume Writing Services round Rock Tx

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